![]() It shows the delicate balancing act digital services generally – music DSPs included – have to walk.Deeper personalisation brings new ways to discover and share music, but it also reminds people how much data these companies are collecting on their listening habits. Listeners will have fun, although not everyone is a fan of Spotify’s new feature: “ a glaring reminder of its emotional surveillance” was Gizmodo’s take for example. There is also a new feature called ‘Blend’ that lets two friends create a joint playlist, which Spotify’s algorithm will populate with songs that combine their listening tastes. Also read: Spotify India announces ‘Ruk Jaana Nahi series to highlight Covid-19 stories For the rest of the month, Spotify will surface a new in-app experience called Only You. Only You compares your favorite artists and genres and shows you combinations of your listening habits that stand out from Spotify's user base. Plus, music doesn't always stay on Spotify. Spotify's new 'Only You' feature shows how unique your listening tastes are and gives you a musical astrology reading. Basic functions such as playing music are totally free, but you can also choose to upgrade to Spotify Premium. Spotify has gaps, especially when it comes to older music, classical pieces, and remixes. Spotify is a digital music, podcast, and video service that gives you access to millions of songs and other content from creators all over the world. ![]() That's a lot of music, but it doesn't mean that everything you want is available. The new section can be found within Spotify’s app or on a dedicated microsite, with listeners shown data on the artists and genres that they listen to, and new personalised playlists accompanying it. Spotify claims to have over 82 million tracks hosted on its platform. Thankfully, getting the Only You link and accessing the newly-curated Spotify link isn’t a difficult task. The idea is to take the annual ‘Wrapped’ Christmas promotion, and make something like it available throughout the year. However, if that doesn’t work, getting a link is the next best thing. It offers unlimited access to the full catalog of music and podcasts but comes with a few drawbacks. Spotify is launching a new hub on its service, called ‘ Only You’, which doubles down on its personalised playlists and podcast recommendations. The basic, ad-supported version of Spotify is completely free.
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